Can you think of a more iconic Canadian coffee chain other than Tim Hortons? Tim Hortons opened it’s doors in 1964 and since then opened over 3000 restaurants* in Canada, US and the UK.
In November 2021, Tim Hortons announced its collaboration with Justin Bieber to create Timbiebs. Timbiebs are 3 unique TimBit flavours (Donut holes) and merch, with a launch date set for November 29th 2021.
A Tim Hortons collaboration with Justin Bieber may be surprising to some. However, Tim Hortons’ need to appeal to a younger audience – it makes sense. Canadian Business writes that while Tim Hortons reach to younger audience can create new business, they still have a loyal older customer base to cater for.
One final note before we talk Timbiebs. Millennials and Gen Z tend to be health conscious and TimBits may not be appealing. That being said, I did go out to Tim Hortons specifically to buy Timbiebs… maybe Tim Hortons marketing worked?
Continue reading for a Timbieb Review and Ranking!
Timbieb Review breakdown
Launch date: November 29th 2021
Price: 10 pack for $3.99CAD
Availability: Canada and US
Until when: December 28th 2021
Flavours: Chocolate White Fudge, Birthday Cake Waffle and Sour Cream Chocolate Chip
Chocolate White Fudge Timbieb
Description: Chocolate with a white icing glaze.
This tasted like a regular chocolate TimBit! Nothing special about this Timbieb unfortunately.
Birthday Cake Waffle Timbieb
Description: Vanilla and cinnamon with sprinkles
This Timbieb tastes like an old fashioned and birthday cake TimBit combined. This extra cinnamon and sugary Timbieb is just okay.
Sour Cream Chocolate Chip Timbieb
Description: Vanilla with mini chocolate chips with a sour/tart taste.
I like sour cream donuts so I’m not surprised that I enjoyed this one. With the added chocolate chips, it tasted really good. If I were to purchase Timbiebs again, I would get a whole box with just this flavour.
Ranking of each Timbieb
The Sour Cream Chocolate Chip is my favourite. Next is the Birthday Cake Waffle with Chocolate White Fudge coming in last.
Each Timbieb is rolled in a thicker-than-normal glaze and I haven’t figured out the ingredients. But they taste very sugary!
Final Thoughts: If you like celebrity collabs with restaurants, I recommend trying these Timbieb flavours. Or if you’re a Foodie, these Timbiebs are a fun treat – especially the Sour Cream Chocolate Chip. If you are not a fan of the base TimBit flavours – then pass on this opportunity.
Let me know in the comments if you have tried Timbiebs! What is your favourite flavour? Would you purchase again?